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2006: The year when the fascinating story of MOM begins
Two companies, one desire:
To make snacking healthy
Once upon a time, two companies, both of which were passionate about creating innovative flavors, with a demand for quality products. One was called Materne, creator of fruit purées and jams. Young and old alike loved their products. The other was called Mont Blanc and specialized in creamy desserts and dairy snacks that made the gourmets happy.
In 2006, they decided to come together to create the group MOM. Each company’s centenary know-how, coupled with a constant search for innovation in tasty products, allowed the MOM group to position itself as the leader in healthy snacks in Europe and the United States.
Healthy products, high-quality ingredients, and especially, lots of passion.
This is the recipe of our success,
success anchored in our history:
The demand for quality products
The satisfying taste of milk from the foot of the Alps
In 1917, a milk company was founded in Rumilly, France, at the foot of Europe’s highest summit. In 1921, they launched the Mont Blanc brand, which quickly became a household name for milk products. In 1952 the Mont Blanc Milk Company created its first creamy dairy desserts, known simply as Mont Blanc.
The first fruit purée in a squeezable pouch
The famous Pom’Potes, the first fruit purée in a squeezable pouch was born in 1998. The idea? A flavorful fruit purée that you can take anywhere. Young and old alike take to it immediately. It was a revolution on the market, a revolution that had immediate success!
The first dairy snack in a squeezable pouch
In 2004, the Mont Blanc brand launches dairy snacks in squeezable pouches. At that time, children love this new “P’tit Mont Blanc”, and they take it with them to recess. Today, it’s known as “Récré’O’lé” and is still just as popular with gourmet kids!
Well-balanced and innovative snacking
The coming together of the Materne and Mont Blanc brands in 2006 leads to the creation of the group MOM. The group’s challenge? To offer healthy snack foods and innovative products that take advantage of the best savoir-faire of both companies.
The GoGo squeeZ brand is launched in the United States
2008 was a big year for the group. It’s when the brand GoGo squeeZ was launched in the United States! Its unique know-how and brand new products adapted to the American market mean the group quickly became the leader in this newly created segment of the healthy snack market!
The brand sets up in the United States
2011 was full of changes for the group. It was a year rich in twists and success: the MOM group launched “Ma Pause Fruit”, the first snack pouch made for adults.
It was also a year for traveling, because Materne North America was born, and the brand is now located in New York. Driven by its success on this side of the Atlantic, the group decides to set up in Traverse City, Michigan. It’s the start of a new adventure!
Inauguration of a second factory in Nampa, Idaho
2015 already, and the brand continues its American growth by inaugurating its second factory in Nampa, Idaho. The group’s success story starts to become internationally recognized. New challenges are there, but so is the same passion, that of good, tasty products.
The group is 10 years old
In 2016, MOM blows out its 10 candles! This year is also the 135th anniversary of Materne, and the 95th anniversary of Mont Blanc. A fascinating story that hasn’t aged a bit. To mark the event, MOM starts on a new adventure by joining the Bel group.
“MOM makes its entry at Bel Group”
The Bel Group, which already held 82.5% of the capital of Mont Blanc-Materne (MOM), became the sole shareholder of MOM.